President & Executive In Charge of Brand Integration
Jeff holds various responsibilities across the company’s two offices in Winnipeg and Toronto. As a producer and executive producer, his credits include the Gemini Award winning Peter Jordan’s Grey Cup Adventure for CBC Sports and Fuelled By Passion: The Return of the Jets for CBC. In 2012, he produced The 13th Man for TSN which went on to become the highest rated documentary in the network’s history.
For over 15 years, Jeff has been working with brands to create internationally distributed long and short form content. His clients have included Coca-Cola (NOS Energy Drink), Walmart, Verizon, MTV, and the Government of Canada to name a few. He served as Executive Producer on award winning projects such as Cadbury Canada’s Wheels of Change and Forever Changed for The Canadian Museum for Human Rights. At Frantic, Jeff is responsible for ensuring successful brand integrations in collaboration with broadcasters, clients and distributors, including the creation of digital content for television series, managing e-commerce sites and launching the digital properties.
Prior to joining Frantic in 2003, Jeff successfully ran his own production company, Critical Madness Productions, producing television commercials and documentaries as well as the award-winning feature film The Nature of Nicholas. Previously, as a VP and Producer at Credo Entertainment, Jeff was active in developing lifestyle and documentary television series including the travel series World’s Greatest Spas. He is a graduate of Ryerson University’s Radio and Television Arts program (Bachelor of Applied Arts – Honours) and holds a Bachelor of Arts (Psychology) from the University of Manitoba. He is a board member of On Screen Manitoba and Film Training Manitoba.