Lisa Mann, a director, creative producer and designer whose distinctive aesthetic has found its way into more than 100 music videos, short films, commercials and even architecture, has signed on as Creative Director, Content Development for the Branded Content + Commercials, a division of Frantic Films.
In her new role, Lisa will work directly with agencies and clients to go beyond the traditional 30 second spot by developing audience-focused longer form content that extends brand personality and product attributes.
“Lisa is distinctive and utterly original,” says Jeff Peeler, President and Executive Producer, Frantic Branded Content + Commercials. “Our clients expect us to define the medium, not mirror other people’s approaches. We’re rewriting the playbook on this and to do that we wanted to work with someone who knows how to make fundamental, organic connections between brand and lifestyle. There’s a primal aspect to this form of communication that Lisa understands intuitively.”
“For me, the opportunity to fully explore the potential of branded content with Frantic is irresistible,” says Mann. “I push the boundaries of whatever medium I’m working in, and Jeff Peeler has always done the same. We’re a perfect fit, and I’m excited by the prospect of what we can achieve together.”
From Avril Lavigne to Blue Rodeo, M.A.C. cosmetics to The Drake Hotel, Mann has crafted a career out of shifting paradigms. At once elegant and visceral, her body of work spans the divide between stark reality and unbridled fantasy, unrepentantly exposing elemental forces that both construct and manipulate our perceptions, creating images of indelible impact. It’s an approach not without risk, and one that Frantic Branded Content + Commercials has wholeheartedly embraced.
Mann’s creative style incorporates her varied talents in fashion, production and interior design. In addition to Blue Rodeo and Avril Lavigne, her credits include work with Jakalope, Faith Hill, The Used, Yellowcard, Apocalyptica, and Sam Roberts, along with major corporations including M.A.C., BMW, Labatt, Molson, and AGFA.
With M.A.C., Mann wrote, directed and produced a series of television commercials and short films and conceptualized several ground-breaking print campaigns. She has also written and directed short films including one inspired by designer Bruce Mau’s “An Incomplete Manifesto for Growth” for the Toronto Art Awards, another based on author Douglas Coupland’s book “JPOD”, as well as “i-Robot Poetry” by Jason Christie. All three films debuted on Bravo! Anxious to put her cinema-verite sensibilities to work, the architectural design team at 3rd Uncle Design collaborated with Mann to design the Drake Hotel in Toronto. Ikea then engaged 3rd Uncle and Mann in launching a new catalogue and product line.
On the branded content front, Mann directed Dusk Network’s launch spots for cinema release and an interactive multimedia rear screen film installation in Toronto.