Jeff Peeler, President of Frantic Branded Content + Commercials, will be a panel guest at the inaugural Branded Content Summit in Toronto on June 4th, 2010.
Frantic Films is thrilled to announce that Branded Content + Commercials has been honoured with seven Telly Awards.
Over 13,000 entries are received annually for these prestigious awards honouring the work of advertising agencies, production companies, television stations, cable companies and corporations around the world.
Winner: Documentary Television, Bronze
Wheels of Change
Winner: Social Responsibility Television, Bronze
Wheels of Change
Winner: Local Television-Bank, Silver
The ACU Story
Assiniboine Credit Union
Winner: Local Television-Health & Wellness, Silver
Manitoba Nurses’ Union
Winner: Local Television-PSA, Bronze
Manitoba Nurses’ Union
Winner: Internet/On-line Programs-Sports, Bronze
NOS Energy Drink Challenge
Winner: Internet/On-line Video-Sports, Bronze
NOS Energy Drink Challenge
Frantic Films is pleased to announce the appointment of three new development executives to its rapidly expanding team. Anne-Marie Varner and Alberta Nokes both join the Toronto office as Vice-President, Development for the factual division. In Winnipeg, Melissa Kajpust was named Executive in Charge of Development, Scripted Programming.
“We are very excited to expand our development team with such incredibly high calibre people,” says Jamie Brown, CEO of Frantic Films. “Each has a combination of stellar broadcast and production experience that will give Frantic one of the strongest development teams in the country.”
Alberta Nokes has developed, financed, executive produced and commissioned more than 500 hours of television from long-running factual series to award-winning feature documentaries on subjects ranging from archaeology to outlaw bikers. Her previous positions include Director of Independent Production for Vision TV, Production Executive for History Canada and Executive Producer and Head of Development for Associated Producers Ltd. She has worked with Oscar, Emmy, BAFTA, Peabody, Juno and Gemini award winning directors and producers. At Frantic, she will concentrate on developing programmes for the factual division from the Toronto office.
Broadcast veteran Anne-Marie Varner recently acted as Executive Producer of In-House Programs at Discovery Channel. Under her helm, in 2008 alone, Discovery won a record 16 awards for content excellence. She previously worked as Head of Original Productions for Canwest Mediaworks, where among her many successes she launched their Global Currents doc strand. Most recently, Anne-Marie ran her own production and consulting firm Varner Productions Limited. In her new role at Frantic Films, Anne-Marie, who will be based in the Toronto office, will develop programmes for the factual division.
Award-winning author, screenwriter and playwright Melissa Kaipust joins Frantic Films from Super Channel where she developed numerous projects and served as story editor on over 100 feature film and television projects. Previously she worked on and developed series for CTV, W, SLICE, APTN, Treehouse, Citytv, YTV and Movie Central. At Frantic Films, Melissa will concentrate on sourcing and developing scripted properties. She will be based in Winnipeg.
In addition, award winning producer Rachel Low, former President of Red Apple Productions, transitions to her new role at Frantic Films as Executive Producer and Development Consultant. Martha Kehoe also maintains her role as Director of Development.
All appointments are effective immediately.
Lisa Mann, a director, creative producer and designer whose distinctive aesthetic has found its way into more than 100 music videos, short films, commercials and even architecture, has signed on as Creative Director, Content Development for the Branded Content + Commercials, a division of Frantic Films.
In her new role, Lisa will work directly with agencies and clients to go beyond the traditional 30 second spot by developing audience-focused longer form content that extends brand personality and product attributes.
“Lisa is distinctive and utterly original,” says Jeff Peeler, President and Executive Producer, Frantic Branded Content + Commercials. “Our clients expect us to define the medium, not mirror other people’s approaches. We’re rewriting the playbook on this and to do that we wanted to work with someone who knows how to make fundamental, organic connections between brand and lifestyle. There’s a primal aspect to this form of communication that Lisa understands intuitively.”
“For me, the opportunity to fully explore the potential of branded content with Frantic is irresistible,” says Mann. “I push the boundaries of whatever medium I’m working in, and Jeff Peeler has always done the same. We’re a perfect fit, and I’m excited by the prospect of what we can achieve together.”
From Avril Lavigne to Blue Rodeo, M.A.C. cosmetics to The Drake Hotel, Mann has crafted a career out of shifting paradigms. At once elegant and visceral, her body of work spans the divide between stark reality and unbridled fantasy, unrepentantly exposing elemental forces that both construct and manipulate our perceptions, creating images of indelible impact. It’s an approach not without risk, and one that Frantic Branded Content + Commercials has wholeheartedly embraced.
Mann’s creative style incorporates her varied talents in fashion, production and interior design. In addition to Blue Rodeo and Avril Lavigne, her credits include work with Jakalope, Faith Hill, The Used, Yellowcard, Apocalyptica, and Sam Roberts, along with major corporations including M.A.C., BMW, Labatt, Molson, and AGFA.
With M.A.C., Mann wrote, directed and produced a series of television commercials and short films and conceptualized several ground-breaking print campaigns. She has also written and directed short films including one inspired by designer Bruce Mau’s “An Incomplete Manifesto for Growth” for the Toronto Art Awards, another based on author Douglas Coupland’s book “JPOD”, as well as “i-Robot Poetry” by Jason Christie. All three films debuted on Bravo! Anxious to put her cinema-verite sensibilities to work, the architectural design team at 3rd Uncle Design collaborated with Mann to design the Drake Hotel in Toronto. Ikea then engaged 3rd Uncle and Mann in launching a new catalogue and product line.
On the branded content front, Mann directed Dusk Network’s launch spots for cinema release and an interactive multimedia rear screen film installation in Toronto.
Leading Canadian film and television production company, Frantic Films, today announced the rebranding of Red Apple Entertainment, the Toronto-based production company it acquired in December 2008. Red Apple will now operate solely under the Frantic Films banner. The rebranding means that all operations in film, television, commercials and branded content all carry the Frantic Films name.
“A single brand will offer a clearer identity to our clients and further integrate our two operations in Winnipeg and Toronto,” says Jamie Brown, CEO & Executive Producer, Frantic Films.
The rebranding comes on the heels of the recent acquisition of the international rights in the library of Peace Arch owned production house, The Eyes. These programs, along with Frantic’s existing library, and 67 hours currently in production bring Frantic’s library to over 500 hours.
About Frantic Films: Formed in 1997, Frantic Films is an award winning producer of film and television programs, branded content and commercials. Frantic’s programs have set numerous ratings records and have been sold to over 130 countries worldwide.
For further information, please contact:
UNIT:PR Inc. (for Frantic Films)
Jeff Peeler, President, Frantic Branded Content + Commercials will be the guest speaker at a networking lunch held by the Canadian Marketing Association Manitoba on January 27, 2011. For more information please visit:www.cmamanitoba.com/events.php
Canada-based Frantic Films announces the launch of Frantic Branded Content + Commercials, a multi-disciplinary production facility that specializes in creating original integrated entertainment content for use across the entire range of traditional and emerging media platforms. With offices in both Toronto and Winnipeg, the award-winning studio has a powerful history of success, working cooperatively and creatively to deliver high-quality, deep-impression content and advertising solutions for brands, agency partners, and entertainment outlets. Frantic’s projects include traditional broadcast television series, feature films, documentaries, and branded content for clients such as the Discovery Channel, Slice Network, The Canadian Museum for Human Rights, and the Canola Council of Canada.
The company works across and beyond traditional broadcast TV, attaching its roster of seasoned producers and creative talent to agencies or acting independently to create branded content for all media channels. VP/EP Jeff Peeler explains, “As advertisers shift away from high-priced 30-second creative, the relationship and dependence on experienced producers who can also act as creative partners will continue to increase. Frantic can be that partner. With our track record and access to the right talent, our goal is to be the authority on branded content, helping our clients and agencies create effective content for this new form of advertising.” The Branded Content team creates targeted
entertainment programming for integrated advertising, including television series, short and feature films, animation, digital advertising, as well as traditional television commercials. These original content solutions can be distributed in numerous ways including traditional broadcast, online, wireless, and digital out-of-home. Frantic is currently in development of a ten-episode network television series that not only features an actual advertising agency at its core, but also brings an advertising brand to the forefront of each episode.
Led by Jeff Peeler and EP Wai Pheng Gan, with oversight from Frantic’s CEO Jamie Brown, the team works collaboratively to create innovative media strategies that engage and entertain. Jamie, who received the inaugural Lion’s Gate Innovative Producer Award at the Banff World Television Festival, has developed and produced some of the highest rated programs ever aired on specialty channels and is known for bringing the living-history genre of television programming to North America. Jeff has helped big brands such as Wal-Mart, Verizon, MTV Worldwide, and Monsanto establish awareness through internationally distributed long and short form advertising and promotional content. An industry veteran with over fifteen years experience, Wai Pheng developed her production talents as inhouse agency producer at DDB, Ogilvy & Mather, Lintas Worldwide, and McCann Erickson for powerhouse clients such as Volkswagen, Sony, KFC, Johnson & Johnson, Hasbro, Tower Records, Kodak, MasterCard, and Pepsi. Incorporating an extensive background as a designer/illustrator/animator, Creative Director Bill Stewart leads a team of accomplished in-house artists and designers who deliver creative solutions for the wide range of projects at Frantic.
The Frantic Films family also includes a traditional film and television division, creating factual and dramatic television series, as well as feature films. Til Debt Do Us Part, which airs in Canada on Slice Network and in the U.S. on American Life, as well as in the U.K. and Asia, is an award-winning lifestyle program in which a financial wizard helps save debt-stricken families and failing marriages. Guinea Pig, which airs on Discovery Channel in Canada, the U.K., and Germany, and Viasat in Europe follows an unflinching host who acts as the subject of extreme science experiments that test the limits of the human experience. With an ability to draw from a wealth of experience in content development, broadcast production and finishing, Frantic Branded Content + Commercials has a unique position in the industry with its capacity to provide full-service content solutions for both brands and agency partners.
Frantic Films announces the growth of its television distribution library with the acquisition of the international rights to factual entertainment programming produced by Vancouver based production company, The Eyes Television Production Ltd., a division of Peace Arch Entertainment Group Inc.
Known for producing series such as “The Last 10 Pounds Bootcamp,” “Bulging Brides,” and “Air Dogs,” The Eyes’ library includes over 150 hours of programs, the bulk of which has never been sold in the international market.
The transaction increases Frantic Films’ library to approximately 500 hours – including 67 hours currently in production – and supports greater international distribution revenues. Peace Arch has retained the US and Canadian rights to the programs acquired by Frantic Films.
“The Eyes programming is the perfect addition to our existing library,” says Jamie Brown, CEO of Frantic Films. “They are very successful programs in Canada and the United States that have been underexploited internationally to date. We know there is a strong appetite for high quality programs like these in the international market.”
“This is a win-win situation for both companies – Frantic is able to expand their distribution library and we are happy to see The Eyes’ programming actively selling internationally,” said Michael Taylor, President of Peace Arch Television Ltd.
“In addition to the titles Frantic has acquired, we have several new series in various stages of piloting as well,” stated Blair Reekie, President of The Eyes. “We look forward to working with Frantic on the distribution of the collection of our shows that they have picked up.”
The acquisition is another milestone for the fast-growing Frantic Films. In December 2006, the company secured a $5-million equity investment from Toronto-based Priveq Capital Funds. In December 2007, Frantic successfully divested its visual effects and software divisions to India and UK-based Prime Focus Group (PRFO: BSE) to focus on film and television production. Last year, Frantic acquired successful Toronto production company Red Apple Entertainment.